In the spring of 2020 Skanska Homes began the process of renovating their home stores. The goal was to improve the accessibility, visibility, functionality and visuality of the stores and thus provide customers with a fluent, enjoyable, and reliable customer experience.

Client
Skanska Homes

Location
Helsinki

Year
2021

Partners
Motley

Photography
Riikka Kantinkoski

Details

Background

Comprehensive service and interior design concept was generated through workshops involving customers and staff into mapping the different development needs. Relying on this thorought groundwork, Fyra and Motley created a vision for an inspiring, holistic customer experience. To best serve these development needs, the old home store concept would undergo a comprehensive reformation. Skanska Studio was born.

Strategy & Delivery

The first Skanska Studio was located at street level on Mannerheimintie in Helsinki. The vision was to create a “housing laboratory”, an easy-to-use and visually pleasing studio space where customers could make material choices for their houses and even make the decision to purchase a new home.

Different tools, such as tablets and touch screens, were added so that customers could familiarize themselves with different materials spontaneously without having to reserve an appointment with the customer service representative in advance. The space designed for Skanska Studio is also ideal for organizing professional and customer events.

The visual outlook of the studio was intended to act as a clean canvas for a variety of different presentation materials. To make the process of operating with different materials easier for customers, a themed color principle was created. According to this color principle different materials are easy to find and put back in place.

Sustainable construction was made strongly visible in Skanska Studio, which in turn encourages customers to choose materials with a sustainable state of mind. In the future the new concept of Skanska Studios will be brought across the country.

Team

Tiina Närkki

Co-founder
Senior Designer,
WP and RE development

tiina.narkki@fyra.fi

+358 (0)40 536 3530

Jasmin Wegelius

Interior Architect
Designer

jasmin.wegelius@fyra.fi

+358 (0)400 426 926

Sara Koivisto

(on parental leave)
Interior Architect
Concept Designer

sara.koivisto@fyra.fi

+358 (0)50 365 7219