
Skanska Studio
In the spring of 2020 Skanska Homes began the process of renovating their home stores. The goal was to improve the accessibility, visibility, functionality and visuality of the stores and thus provide customers with a fluent, enjoyable, and reliable customer experience.
Client
Skanska Homes
Location
Helsinki
Year
2021
Partners
Motley
Photography
Riikka Kantinkoski
Expertise Concept DesignRetail Design
Background


Comprehensive service and interior design concept was generated through workshops involving customers and staff into mapping the different development needs. Relying on this thorought groundwork, Fyra and Motley created a vision for an inspiring, holistic customer experience. To best serve these development needs, the old home store concept would undergo a comprehensive reformation. Skanska Studio was born.

Strategy & Delivery
The first Skanska Studio was located at street level on Mannerheimintie in Helsinki. The vision was to create a “housing laboratory”, an easy-to-use and visually pleasing studio space where customers could make material choices for their houses and even make the decision to purchase a new home.
Different tools, such as tablets and touch screens, were added so that customers could familiarize themselves with different materials spontaneously without having to reserve an appointment with the customer service representative in advance. The space designed for Skanska Studio is also ideal for organizing professional and customer events.


The visual outlook of the studio was intended to act as a clean canvas for a variety of different presentation materials. To make the process of operating with different materials easier for customers, a themed color principle was created. According to this color principle different materials are easy to find and put back in place.
Sustainable construction was made strongly visible in Skanska Studio, which in turn encourages customers to choose materials with a sustainable state of mind. In the future the new concept of Skanska Studios will be brought across the country.

Team
Tiina Närkki
Co-founder
Senior Designer,
WP and RE development
tiina.narkki@fyra.fi
+358 (0)40 536 3530
Jasmin Wegelius
(on parental leave)
Interior Architect
Designer
jasmin.wegelius@fyra.fi
+358 (0)400 426 926
Sara Koivisto
Interior Architect
Concept Designer
sara.koivisto@fyra.fi
+358 (0)50 365 7219