Box by Posti is a new concept in the world of self-service stores. In May of 2019, Fyra began to search for an answer to the question of what would the perfect self-service store be like. Posti, Finland’s leading postal and logistics company, was behind the commission.

Posti Group


1100 m²



Riikka Kantinkoski


IFI Design Distinction Awards 2022: Commerce (Bronze)

Dezeen Awards 2021: Large Retail Interior of the Year (Winner)

Frame Awards 2021: Best Use of Colour (Shortlisted)

Vuoden Huiput 2019: Hopeahuippu



In the spring of 2019, consulting company Motley had been given an assignment. Posti wanted the company to design the service concept for a new self-service store. Motley asked Fyra to become a partner in the project. The aim was to create a new self-service store for online shopping customers. It needed to be something more than just a row of parcel lockers.

cute self-service stations in baby pink color
changing room in a self-service store Box by Posti, in pastel colors
a person is bringing a parcel to one of the lockers, block of lockers are in chrome or in flamingo pink

Strategy & Delivery

packing station in box by posti, dark military green walls and furniture, led sign "un/boxing", ash veneer counters for packing
packing station in box by posti, dark military green walls and furniture, led sign "un/boxing"

It was clear from the start that the space in central Helsinki needed to accommodate over 600 parcel lockers. In addition, there needed to be fitting rooms for the customers to try their purchases on immediately. The space also needed to look interesting to draw attention when looking in from the street. Motley approached the project from the point of view of creating a service concept. Fyra concentrated on interior architecture and functionality.

a baby blue kitchen cabinets behind orange curtains, stylish modern look of an interior

The overall concept of Box by Posti was developed in close cooperation with Motley. The outcome is a harmonious space where the parcel lockers act as a backdrop giving room for the customers to try on their purchases, perhaps make returns and send packages. Special attention has been paid to the recycling of packaging materials.

The space was to be functional as well as intuitive for the user. With different colours assigned to different areas of activity, the customer instinctively follows a path finding their way around the facility. The collaborating companies also set out to create a visually compelling interior for it to stand on its own, separate from the existing brand imagery, and to represent Posti’s renewed identity.

un/boxing stations next to the stairs in a self-service shop box by posti
close-up on tiles and seating bench, grey tiles, ash / birch veneer, artek stool

The concept of Box by Posti as well as the interior design was executed swiftly: Finland’s first Box by Posti was opened in the centre of Helsinki in the beginning of November. There is an area called Spotlight in the front section. It can be used by online companies do present their products to the consumers. Near the entrance is also an area with staff always ready to help. There are couches so the customer can take a seat and enjoy a cup of coffee. The parcel lockers are in the background.

minimalistic vitrine with products, yellow cabinet in front with plants on top
recycling station for unboxing
close-up of a yellow bench, pale yellow tiles and yellow artek stool with wooden legs
entrance facade of Box by Posti in Helsinki


Niina Sihto

Senior Designer,
WP and Concepts

+358 (0)40 508 0332

Anu Latvala

Head of Concepts
Interior Architect

+358 (0)41 501 6405

Emma Keränen

Hospitality Development Lead
Interior Architect

+358 (0)41 545 9992

Sara Koivisto

(on parental leave)
Interior Architect
Concept Designer

+358 (0)50 365 7219