For postal and logistics company Posti’s return to the iconic main postal building of Helsinki, the space was to be transformed into an innovative full-service store where the building’s rich history would be present.

 

Client
Posti Group

Location
Helsinki

Area
420 m²

Year
2021

Partners
Motley

Photography
Riikka Kantinkoski

Expertise Retail Design

Details

Background

Partnering with the consulting company Motley, the service concept centered on simplicity, delightfulness, and personalised functionality. The spatial design of the space is aligned with the concept of “Everything flows”, designed to support the fluidity of store visits, whether customers pick up their parcel independently or prefer a more personalized experience. The bench seat on the window wall reflects the flow of the design.

 

Strategy & Delivery

The color scheme creates harmony in the often busy environment. Posti’s classic brand colors of orange and white are complemented by cardboard brown for warmth, while the mirror-like surfaces enhance the sense of space. The retail space was designed in compliance with sustainable development principles, preserving as much as possible and making use of existing Posti equipment, like old parcel vending machines.

Insightful functionality from the previous project with Posti, Box by Posti, was to be implemented in the new Posti Helsinki 10 with the use of recycling and packaging points.

Team

Niina Sihto

Co-founder
Senior Designer,
WP and Concepts

niina.sihto@fyra.fi

+358 (0)40 508 0332

Anu Latvala

Head of Concepts
Interior Architect

anu.latvala@fyra.fi

+358 (0)41 501 6405

Emma Keränen

Interior Architect
Designer