The leading Finnish postal and logistics company Posti embarked on a journey to reoccupy the iconic main postal building, Postitalo. The objective was to transform this historic space into an innovative full-service store while retaining the building’s rich heritage.
At the core of this transformative service concept, envisioned by the consulting company Motley, were three key principles: simplicity, delightfulness, and personalized functionality. These principles seamlessly align with the overarching concept of “Everything flows,” emphasizing the fluidity of customer interactions within the store, whether patrons are collecting parcels independently or seeking a more tailored service experience. The inclusion of a bench seat along the window wall mirrors the design’s dynamic flow.
The bench seat on the window wall reflects the flow of the design.
The mirror-like surfaces enhance the sense of space.
Insightful functionality from the previous project with Posti, Box by Posti, was to be implemented in the new Posti Helsinki 10 with the use of recycling and packaging points.
Strategy & Delivery
The colour palette employed in the space harmoniously combines Posti’s classic brand colors of orange and white with a warm cardboard brown. Mirrored surfaces strategically amplify the perception of space, enhancing the overall ambiance. In line with sustainable development principles, the design prioritized the preservation of existing elements while repurposing Posti’s service equipment, including the inventive reuse of old parcel vending machines.
Drawing from the insightful functionality of a previous collaboration with Posti, Box by Posti, the new Posti Helsinki 10 store incorporates recycling and packaging points to further enhance its sustainability initiatives.
WP and Concepts
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