Posti Helsinki 10
For postal and logistics company Posti’s return to the iconic main postal building of Helsinki, the space was to be transformed into an innovative full-service store where the building’s rich history would be present.
Client
Posti Group
Location
Helsinki
Area
420 m²
Year
2021
Partners
Motley
Photography
Riikka Kantinkoski
Expertise Retail Design
Background
Partnering with the consulting company Motley, the service concept centered on simplicity, delightfulness, and personalised functionality. The spatial design of the space is aligned with the concept of “Everything flows”, designed to support the fluidity of store visits, whether customers pick up their parcel independently or prefer a more personalized experience. The bench seat on the window wall reflects the flow of the design.
The bench seat on the window wall reflects the flow of the design.
The mirror-like surfaces enhance the sense of space.
Insightful functionality from the previous project with Posti, Box by Posti, was to be implemented in the new Posti Helsinki 10 with the use of recycling and packaging points.
Strategy & Delivery
The color scheme creates harmony in the often busy environment. Posti’s classic brand colors of orange and white are complemented by cardboard brown for warmth, while the mirror-like surfaces enhance the sense of space. The retail space was designed in compliance with sustainable development principles, preserving as much as possible and making use of existing Posti equipment, like old parcel vending machines.
Insightful functionality from the previous project with Posti, Box by Posti, was to be implemented in the new Posti Helsinki 10 with the use of recycling and packaging points.
Team
Niina Sihto
Co-founder
Senior Designer,
WP and Concepts
niina.sihto@fyra.fi
+358 (0)40 508 0332
Anu Latvala
Head of Concepts
Interior Architect
anu.latvala@fyra.fi
+358 (0)41 501 6405
Emma Keränen
Interior Architect
Designer
