When design furniture retailer Skanno found new premises for their showroom in Helsinki, Fyra was given the task to design a new spatial concept and customer journey for the company. The process started with interviewing different target groups and laying out all the diverse needs with consulting company un/known. Including Skanno’s own workers and designers into planning was an essential part of the implementation.

Client
Skanno

Location
Helsinki

Area
665 m²

Year
2021

Partners
un/knownSkanno

Photography
Riikka Kantinkoski

Expertise Retail Design

Details

Background

To promote the intuitive customer journey, guiding elements were created. Graphic arc lights were placed over the many doors of the property to lead the customers in the right direction and into new visual worlds like a gate. The core of the spatial concept was to create a visual and distinctive space with finished and homely atmosphere

Strategy & Delivery

Materials and fixed furniture, such as the desk with a mirror surface, were designed to be distinctively modern as a contrast to the historic architecture. Strong contrasts and visual variations between the rooms also effectively deepen the visual experience. Skanno’s design team was responsible for the furniture design of the space. The brand new Skanno Showroom was opened in the spring of 2021.

Team

Eva-Marie Eriksson

Co-founder
Senior Designer,
Hotels and Restaurants

eva-marie.eriksson@fyra.fi

+358 (0)40 537 7350

Emma Keränen

Hospitality Development Lead
Interior Architect

emma.keranen@fyra.fi

+358 (0)41 545 9992

In the spring of 2020 Skanska Homes began the process of renovating their home stores. The goal was to improve the accessibility, visibility, functionality and visuality of the stores and thus provide customers with a fluent, enjoyable, and reliable customer experience.

Client
Skanska Homes

Location
Helsinki

Year
2021

Partners
Motley

Photography
Riikka Kantinkoski

Details

Background

Comprehensive service and interior design concept was generated through workshops involving customers and staff into mapping the different development needs. Relying on this thorought groundwork, Fyra and Motley created a vision for an inspiring, holistic customer experience. To best serve these development needs, the old home store concept would undergo a comprehensive reformation. Skanska Studio was born.

Strategy & Delivery

The first Skanska Studio was located at street level on Mannerheimintie in Helsinki. The vision was to create a “housing laboratory”, an easy-to-use and visually pleasing studio space where customers could make material choices for their houses and even make the decision to purchase a new home.

Different tools, such as tablets and touch screens, were added so that customers could familiarize themselves with different materials spontaneously without having to reserve an appointment with the customer service representative in advance. The space designed for Skanska Studio is also ideal for organizing professional and customer events.

The visual outlook of the studio was intended to act as a clean canvas for a variety of different presentation materials. To make the process of operating with different materials easier for customers, a themed color principle was created. According to this color principle different materials are easy to find and put back in place.

Sustainable construction was made strongly visible in Skanska Studio, which in turn encourages customers to choose materials with a sustainable state of mind. In the future the new concept of Skanska Studios will be brought across the country.

Team

Tiina Närkki

Co-founder
Senior Designer,
WP and RE development

tiina.narkki@fyra.fi

+358 (0)40 536 3530

Jasmin Wegelius

Interior Architect
Designer

jasmin.wegelius@fyra.fi

+358 (0)400 426 926

Sara Koivisto

(on parental leave)
Interior Architect
Concept Designer

sara.koivisto@fyra.fi

+358 (0)50 365 7219