Materialisting utilizes product-specific environmental profiles, drawing on comprehensive lifecycle data to reveal a material’s carbon emissions, ecological impacts, and suitability for a circular economy in an easily understandable way. This pioneering service integrates environmental data and technology to support responsible construction practices and contributes to the green transition. 

Beyond construction materials, Materialisting also addresses interior surfaces and furnishings, a crucial but often underestimated aspect of the (sustainable) built environment. As a forward-thinking pilot phase participant and currently also an investor, Fyra emphasizes the importance of considering interior spaces’ environmental impact. Becoming part of Materialisting does not only align with Fyra’s strategic objectives but also actively contributes to the industry’s advancement. 

“Emissions and environmental impacts linked to the interiors form a pivotal component of a building’s overall environmental impact over its lifecycle. Notably, as interior alterations occur approx. every 5 to 10 years, the environmental impact of these changes effectively multiplies. Designers have a crucial role in bringing these perspectives to the forefront of client awareness, ensuring that they are factored into decision-making processes.” Hanna Neuvo, CEO of Fyra, underscores the significance of meticulous planning and conscious choices. 

“Materialisting empowers designers by providing easy access to essential environmental data about products and enables them to make informed decisions. This helps to dispel the misconception that eco-friendly choices are consistently costly or aesthetically unappealing.” Neuvo emphasizes. “As an addition to the ability to reduce carbon footprint, sustainable choices can also lead to innovative and beautiful design solutions.“

For more information please contact Hanna Neuvo, CEO, hanna.neuvo@fyra.fi, +358 (0)40 582 8961

While the common indicators for sustainability are being developed, offers circular economy the best models for doing the daily work of an interior designer more sustainably. The R-rule, named after the re-prefixes, is a clear framework for circular economy and is based on the idea of roughly ranking the variety of circularity actions. The primary rule is to refuse of anything unnecessary. In ideal situation, projects with low ambition on carbon reduction and circular economy targets should be refused. Accustomed patterns of thought and action should also be questioned. For example, different models of the sharing economy can be utilized in space planning, and the leasing model is taking the field by storm.

Artificial intelligence will also provide thrilling possibilities for the rethink-strategy. The depletion of natural resources can be reduced through resource efficiency. As interior architects, we can approach this rule by asking if the wanted result can be achieved by doing less in terms of weight, quality, and quantity. The digitalization, accelerated by the covid pandemic, also opens opportunities for resource efficiency from multiple points of views, although it must be remembered that the digital technologies are not matter- nor energy-free solutions.

The final R strategies related to the utilization of the material often require industrial processes. From an interior architect’s perspective, these strategies are strongly emphasized in common discussion and when choosing materials. Repurposed and recycled materials are, for example, self-evident options for textiles. What is concerning, is that the emphasis lies  heavily on these last in order strategies, which flips the order of the R-rule around. This must quickly be switched to match the ideal order of the model. The value of many commonly used interior materials decrease during the recycling processes, and in the absence of practical models and processes, the “100% recyclable”-labelled materials are often actually being recovered into energy through burning. How the EU directive on Green Claims takes the recyclability claims into account remains to be seen.

Interior architects and designers play a key role in the circular economy transition. The most influential change starts between the ears and is transformed into smarter ways of production and use of materials through the designers’ work. The circular economy of the built environment can be further improved by enhancing the flow of information between the different stakeholders and within the field by the practitioners. Circular economy requires services, training, innovations, change of attitude and seamless co-operation across industry boundaries.

For sustainability issues, please contact our sustainability coordinator Sisko Anttalainen: sisko.anttalainen@fyra.fi, tel. +358 40 7482554.

Generally, AI is said to affect 300 million jobs,  but hold your panic. AI isn’t going to take the jobs of all the designers and architects away, but it will definitely affect our workflow the way we know it.

Looking through a positive lens, imagine how much creativity and critical thinking can be unleashed, when mundane tasks can be outsourced to a machine. When that right inspirational image is literally at your fingertips.
Generative AI can be the best co-pilot in reaching initial understanding between parties, who can now just type-out into pixels how they would see the space come to life.

To take the concept of reading each other’s minds even further, a couple of graduate students in Osaka University, Japan, completed a project, where AI was diffusing images, directly from the human brain, depicting in blurred but accurate visuals what participants were seeing in their heads. Before we know if, we will be able to upload our dreams directly to Instagram!

And it doesn’t stop at text-to-image, soon enough we’ll make videos and 3D models from text prompts, as technologies like Picassso from Nvidia will become available to public

Therefore, testing concepts and ideas will happen much faster, resulting in more well-thought and balanced final solutions. Data for the Define phase of the design work would also be much easier obtained and analyzed with the help of the AI-powered copilots blooming in every possible existing platform from Microsoft office to your favorite browser.

Apart from direct professional help, think how much more eager an Architect would be to meet with a demanding Client on monday morning, after a truly peaceful weekend at home, while AI has taken care of taxes, training planning and weekly shopping arrangements

Of course, everything has its price.There is a reason world leaders are calling for a hold on the public deployment of AI tools. Lots of work needs to be done in regards of regulating and safe integration of AI in our lives, and even then there are inevitable drawbacks

As the development of the mobile internet affected our attention span, generative AI can take it even further, by stripping humanity of remaining sanity and critical thinking.
Yet, if managed well,  it can also help us solve our most serious problems, tackling climate change, democratizing education and medicine.

Either way, the irreversible process has started,  huge changes are coming to every aspect of our life. Let’s embrace it, be optimistic and proactive and let’s make it work!

If you want to explore the AI possibilities in your projects or just to hear more, please contact Marina, our Digital Development Lead, at marina@fyra.fi or +48664534105.