Fyra Dialogues I Recap: Thank you for riding the metaverse wave with us!
Big shoutout for jumping into the metaverse whirlwind with us at Fyra Dialogues! Together, we’ve been on an exhilarating journey exploring how Metaverse can shape future spaces and elevate brand experiences.
Hosted by Marina Gretsova, Digital Development Lead at Fyra Design Agency, and Emmi Jouslehto, CEO of Arilyn, the webinar unfolded into a dynamic conversation about the transformative power of the metaverse. We witnessed the convergence of diverse perspectives, fostering an environment of continuous learning and knowledge exchange.
As we conclude this enlightening chapter, we express our sincere appreciation for your engagement. Stay tuned for more exciting dialogues and opportunities to shape the future together.
Thank you for being an integral part of our community!
You can find the presentation slides here. If you missed the live webinar, you can now check out the entire recording below.
Join us in crafting tomorrow’s spaces with the Fyra Dialogues series

We believe in the transformative power of ongoing learning and the exchange of knowledge. With Fyra Dialogues, we’d like to invite you on an exploration of matters feeding our curiosity, together with us.
Kicking off the series, let’s delve deep into the realms of the metaverse. The webinar is hosted by Marina Gretsova, Digital Development Lead at Fyra Design Agency, together with Emmi Jouslehto, CEO of Arilyn.
We’ll explore the possibilites of the metaverse as a tool for crafting future spaces and elevating the overall brand experience. We’re not just talking about the future; we’re shaping it in real-time.
WHAT: 3D WEB & Metaverse Design
WHEN: November 22nd, 10.00 – 11.00 UTC+2
WHERE: Online
Register for the webinar here. We’re eagerly looking forward to have you with us!

Established in 2010, Fyra designs ground-breaking spaces for belonging by drawing from deep experience in workplace, hospitality, retail, concept design and real estate development. Our work provides a framework for building thriving communities — from fleetingly transient to long-term and permanent. We seek to produce work that is perceptive and fresh, responsible, and acutely in tune with the times. Our cheerful ambition is not hidden from our colleagues or customers – we believe in being open and approachable. We develop our tools and wisdom to probe, trial and create, push for the new.
Trainee for interior projects’ LCA calculations
We’re on the lookout for a trainee to help us kick off a pilot program focusing on the life cycle assessment of interior design projects. To date, there has been a limited number of life cycle assessments conducted within the realm of interior design, and we’re eager to do our part in changing that. Our goal is to initiate the evaluation of our projects’ environmental impact with standardized LCA method tailored for the built environment, as the knowledge and data is piling up.
The task is to do LCA for either finished or on-going interior projects utilising the existing data libraries. Either Excel or platform based LCA tool can be used for the calculations. Due to the lack of (product specific) EPD’s, it is expected that a big part of the job is to gather data, defining used masses and applying generic material data to the sheets.
Expertise we are looking for:
- relevant study background (sustainability, built environment)
- experience in making LCA assessments
- good social skills
- fluent in English, at least basic level in Finnish
What we are offering:
- a paid internship (4-6 months) in a forerunner team
- possibility to develop new methods and standards for the industry
- fun loving & committed work community
Please send in your application, CV, and salary request by 19th of November, at the latest. Assign your application to careers@fyra.fi with the title “LCA Trainee” and your name. The position will be filled as soon as we find the perfect fit. For further information, please contact careers@fyra.fi.

Harnessing the strength of co-operation: Fyra partners with Materialisting
Advancements in interior material carbon footprint assessment have reached new heights with Materialisting.
With a recent EUR 300,000 growth investment, Materialisting is set to expand its presence in the sustainable construction market in Europe. The platform offers an innovative tool for evaluating environmental impact of real estate and indoor construction projects, allowing users to compare building materials and make environmentally conscious choices.
As the demand for such a platform is pressing, Fyra is stepping in as one of the investors together with Business Joensuu Oy, Redstone Nordics and two private investors. We are thrilled to be a part of this ambitious endeavour – addressing the challenges posed by climate change that the entire construction industry must confront collectively.

Materialisting utilizes product-specific environmental profiles, drawing on comprehensive lifecycle data to reveal a material’s carbon emissions, ecological impacts, and suitability for a circular economy in an easily understandable way. This pioneering service integrates environmental data and technology to support responsible construction practices and contributes to the green transition.
Beyond construction materials, Materialisting also addresses interior surfaces and furnishings, a crucial but often underestimated aspect of the (sustainable) built environment. As a forward-thinking pilot phase participant and currently also an investor, Fyra emphasizes the importance of considering interior spaces’ environmental impact. Becoming part of Materialisting does not only align with Fyra’s strategic objectives but also actively contributes to the industry’s advancement.
“Emissions and environmental impacts linked to the interiors form a pivotal component of a building’s overall environmental impact over its lifecycle. Notably, as interior alterations occur approx. every 5 to 10 years, the environmental impact of these changes effectively multiplies. Designers have a crucial role in bringing these perspectives to the forefront of client awareness, ensuring that they are factored into decision-making processes.” Hanna Neuvo, CEO of Fyra, underscores the significance of meticulous planning and conscious choices.
“Materialisting empowers designers by providing easy access to essential environmental data about products and enables them to make informed decisions. This helps to dispel the misconception that eco-friendly choices are consistently costly or aesthetically unappealing.” Neuvo emphasizes. “As an addition to the ability to reduce carbon footprint, sustainable choices can also lead to innovative and beautiful design solutions.“
For more information please contact Hanna Neuvo, CEO, hanna.neuvo@fyra.fi, +358 (0)40 582 8961
Seeking for a Project Designer

Established in 2010, Fyra designs ground-breaking spaces for belonging by drawing from deep experience in workplace, hospitality, retail, concept design and real estate development. Our work provides a framework for building thriving communities — from fleetingly transient to long-term and permanent. We seek to produce work that is perceptive and fresh, responsible, and acutely in tune with the times. Our cheerful ambition is not hidden from our colleagues or customers – we believe in being open and approachable. We develop our tools and wisdom to probe, trial and create, push for the new.
Designing exciting projects both in Finland and abroad, we are looking for new talents to join our ambitious team.
Project Designer
Are you a skilled project designer thrilled to create working environments of tomorrow together with a dynamic, perceptive team? You might be our fit!
Expertise we are looking for:
- minimum 5-year experience, excellent technical drawing skills
- background in interior architecture or architecture
- AutoCAD / ArchiCAD skills
- mainly, but not exclusively, to work in the workplace development and office design projects
- understanding of the future of workplaces
- a real team player with good communication skills
- bold and insightful ideas
- good social skills and interpersonal intelligence
- fluent in English
Benefits of working at Fyra:
- trailbazing & passionate award-winning team
- hybdrid work
- versatile, inspiring clients both in Finland and abroad
- continuous learning possibilities
- fun loving & committed work community
If this sparks a flame in you, please send in your application, portfolio, and salary request by 23rd of June the latest. Assign your application to careers@fyra.fi with the title “Project Designer” and your name. The position will be filled as soon, as we find the perfect fit. For further information, please contact careers@fyra.fi.
Seeking for a Concept Designer

Established in 2010, Fyra designs ground-breaking spaces for belonging by drawing from deep experience in workplace, hospitality, retail, concept design and real estate development. Our work provides a framework for building thriving communities — from fleetingly transient to long-term and permanent. We seek to produce work that is perceptive and fresh, responsible, and acutely in tune with the times. Our cheerful ambition is not hidden from our colleagues or customers – we believe in being open and approachable. We develop our tools and wisdom to probe, trial and create, push for the new.
Designing exciting projects both in Finland and abroad, we are looking for new talents to join our ambitious team.
Concept Designer
Is bringing abstract ideas into concrete shared vision and spatial solutions your passion? If you happen to be an experienced concept designer committed to creating unified brand experiences, you might be our person.
Expertise we are looking for:
- minimum 5-years experience
- background in interior architecture or architecture
- AutoCAD / ArchiCAD skills
- mainly, but not exclusively, to work in the hospitality design projects
- experience in service design is seen as an advantage
- self-motivated with a positive attitude
- foresight driven, curious by nature
- bold and insightful ideas, desire for creating future proof concepts
- a real team player with good communication skills
- excellent presentation skills and ability to sell your ideas
- good social skills and interpersonal intelligence
- fluent in English
Benefits of working at Fyra:
- trailbazing & passionate award-winning team
- hybdrid work
- versatile, inspiring clients both in Finland and abroad
- continuous learning possibilities
- fun loving & committed work community
If this sparks a flame in you, please send in your application, portfolio, and salary request by 23rd of June the latest. Assign your application to careers@fyra.fi with the title “Concept Designer” and your name. The position will be filled as soon, as we find the perfect fit. For further information, please contact careers@fyra.fi.

The 9 R’s in Interior Architecture
While the new Finnish Building Act brings long awaited regulations and sustainability tools for the construction industry, interior design is still for the most parts left beyond their reach. In the long run, the governmental controlling means will likely cover the material-intense field of interior design, but there is a need to look for ecology means elsewhere while waiting.
In the spring of 2023, Circular Design training program of the Finnish Ministry of the Environment trained experts from various fields according to circular design principles. With the program’s emphasis on product design, service providers are still left with on their own. Delightfully, practical sustainability tools are being developed also for interior designers. Materialisting, for example, has developed an enabling tool based on Environmental Product Declarations to especially meet the needs of the interior designers.

While the common indicators for sustainability are being developed, offers circular economy the best models for doing the daily work of an interior designer more sustainably. The R-rule, named after the re-prefixes, is a clear framework for circular economy and is based on the idea of roughly ranking the variety of circularity actions. The primary rule is to refuse of anything unnecessary. In ideal situation, projects with low ambition on carbon reduction and circular economy targets should be refused. Accustomed patterns of thought and action should also be questioned. For example, different models of the sharing economy can be utilized in space planning, and the leasing model is taking the field by storm.
Artificial intelligence will also provide thrilling possibilities for the rethink-strategy. The depletion of natural resources can be reduced through resource efficiency. As interior architects, we can approach this rule by asking if the wanted result can be achieved by doing less in terms of weight, quality, and quantity. The digitalization, accelerated by the covid pandemic, also opens opportunities for resource efficiency from multiple points of views, although it must be remembered that the digital technologies are not matter- nor energy-free solutions.

The final R strategies related to the utilization of the material often require industrial processes. From an interior architect’s perspective, these strategies are strongly emphasized in common discussion and when choosing materials. Repurposed and recycled materials are, for example, self-evident options for textiles. What is concerning, is that the emphasis lies heavily on these last in order strategies, which flips the order of the R-rule around. This must quickly be switched to match the ideal order of the model. The value of many commonly used interior materials decrease during the recycling processes, and in the absence of practical models and processes, the “100% recyclable”-labelled materials are often actually being recovered into energy through burning. How the EU directive on Green Claims takes the recyclability claims into account remains to be seen.
Interior architects and designers play a key role in the circular economy transition. The most influential change starts between the ears and is transformed into smarter ways of production and use of materials through the designers’ work. The circular economy of the built environment can be further improved by enhancing the flow of information between the different stakeholders and within the field by the practitioners. Circular economy requires services, training, innovations, change of attitude and seamless co-operation across industry boundaries.
For sustainability issues, please contact our sustainability coordinator Sisko Anttalainen: sisko.anttalainen@fyra.fi, tel. +358 40 7482554.

Artificial Intelligence
We are now, once again at a pivoting point in our technological development, and it’s happening at a lightning speed. At Fyra we closely follow recent tech innovations, to be sure that our spaces are built in accordance with them and to offer our clients the extra value they deserve.
This one got our hearts beating – generative AI will inevitably affect every creative field, including interior design. Fully completed images of interiors and architecture can now be created in a matter of minutes.
Just have a look at those examples we created with the text-to-image generator, Midjourney V5.

Generally, AI is said to affect 300 million jobs, but hold your panic. AI isn’t going to take the jobs of all the designers and architects away, but it will definitely affect our workflow the way we know it.
Looking through a positive lens, imagine how much creativity and critical thinking can be unleashed, when mundane tasks can be outsourced to a machine. When that right inspirational image is literally at your fingertips.
Generative AI can be the best co-pilot in reaching initial understanding between parties, who can now just type-out into pixels how they would see the space come to life.
To take the concept of reading each other’s minds even further, a couple of graduate students in Osaka University, Japan, completed a project, where AI was diffusing images, directly from the human brain, depicting in blurred but accurate visuals what participants were seeing in their heads. Before we know if, we will be able to upload our dreams directly to Instagram!
And it doesn’t stop at text-to-image, soon enough we’ll make videos and 3D models from text prompts, as technologies like Picassso from Nvidia will become available to public
Therefore, testing concepts and ideas will happen much faster, resulting in more well-thought and balanced final solutions. Data for the Define phase of the design work would also be much easier obtained and analyzed with the help of the AI-powered copilots blooming in every possible existing platform from Microsoft office to your favorite browser.
Apart from direct professional help, think how much more eager an Architect would be to meet with a demanding Client on monday morning, after a truly peaceful weekend at home, while AI has taken care of taxes, training planning and weekly shopping arrangements
Of course, everything has its price.There is a reason world leaders are calling for a hold on the public deployment of AI tools. Lots of work needs to be done in regards of regulating and safe integration of AI in our lives, and even then there are inevitable drawbacks
As the development of the mobile internet affected our attention span, generative AI can take it even further, by stripping humanity of remaining sanity and critical thinking.
Yet, if managed well, it can also help us solve our most serious problems, tackling climate change, democratizing education and medicine.
Either way, the irreversible process has started, huge changes are coming to every aspect of our life. Let’s embrace it, be optimistic and proactive and let’s make it work!
If you want to explore the AI possibilities in your projects or just to hear more, please contact Marina, our Digital Development Lead, at marina@fyra.fi or +48664534105.