It was clear from the start that the space in central Helsinki needed to accommodate over 600 parcel lockers. In addition, there needed to be fitting rooms for the customers to try their purchases on immediately. The space also needed to look interesting to draw attention when looking in from the street. Motley approached the project from the point of view of creating a service concept. Fyra concentrated on interior architecture and functionality.

The overall concept of Box by Posti was developed in close cooperation with Motley. The outcome is a harmonious space where the parcel lockers act as a backdrop giving room for the customers to try on their purchases, perhaps make returns and send packages. Special attention has been paid to the recycling of packaging materials.

The space was to be functional as well as intuitive for the user. With different colours assigned to different areas of activity, the customer instinctively follows a path finding their way around the facility. The collaborating companies also set out to create a visually compelling interior for it to stand on its own, separate from the existing brand imagery, and to represent Posti’s renewed identity.

The concept of Box by Posti as well as the interior design was executed swiftly: Finland’s first Box by Posti was opened in the centre of Helsinki in the beginning of November. There is an area called Spotlight in the front section. It can be used by online companies do present their products to the consumers. Near the entrance is also an area with staff always ready to help. There are couches so the customer can take a seat and enjoy a cup of coffee. The parcel lockers are in the background.

As the field of retail is rapidly changing due the rise of e-commerce and different ways of consumption, the magnitude of experiential space design is more perceptible than ever. Physical environments communicate a message to customers that can be harnessed to re-define brand identity. Our philosophy is to create captivating, memorable customer experiences through innovative service and spatial design.

Understanding the needs of the different target groups is the starting point for our retail design – through profound understanding we create distinctive spaces that express the customer’s brand.

To promote the intuitive customer journey, guiding elements were created. Graphic arc lights were placed over the many doors of the property to lead the customers in the right direction and into new visual worlds like a gate. The core of the spatial concept was to create a visual and distinctive space with finished and homely atmosphere