Artificial Intelligence

We are now, once again at a pivoting point in our technological development, and it’s happening at a lightning speed. At Fyra we closely follow recent tech innovations, to be sure that our spaces are built in accordance with them and to offer our clients the extra value they deserve.
This one got our hearts beating – generative AI will inevitably affect every creative field, including interior design. Fully completed images of interiors and architecture can now be created in a matter of minutes.

Just have a look at those examples we created with the text-to-image generator, Midjourney V5.

Generally, AI is said to affect 300 million jobs,  but hold your panic. AI isn’t going to take the jobs of all the designers and architects away, but it will definitely affect our workflow the way we know it.

Looking through a positive lens, imagine how much creativity and critical thinking can be unleashed, when mundane tasks can be outsourced to a machine. When that right inspirational image is literally at your fingertips.
Generative AI can be the best co-pilot in reaching initial understanding between parties, who can now just type-out into pixels how they would see the space come to life.

To take the concept of reading each other’s minds even further, a couple of graduate students in Osaka University, Japan, completed a project, where AI was diffusing images, directly from the human brain, depicting in blurred but accurate visuals what participants were seeing in their heads. Before we know if, we will be able to upload our dreams directly to Instagram!

And it doesn’t stop at text-to-image, soon enough we’ll make videos and 3D models from text prompts, as technologies like Picassso from Nvidia will become available to public

Therefore, testing concepts and ideas will happen much faster, resulting in more well-thought and balanced final solutions. Data for the Define phase of the design work would also be much easier obtained and analyzed with the help of the AI-powered copilots blooming in every possible existing platform from Microsoft office to your favorite browser.

Apart from direct professional help, think how much more eager an Architect would be to meet with a demanding Client on monday morning, after a truly peaceful weekend at home, while AI has taken care of taxes, training planning and weekly shopping arrangements

Of course, everything has its price.There is a reason world leaders are calling for a hold on the public deployment of AI tools. Lots of work needs to be done in regards of regulating and safe integration of AI in our lives, and even then there are inevitable drawbacks

As the development of the mobile internet affected our attention span, generative AI can take it even further, by stripping humanity of remaining sanity and critical thinking.
Yet, if managed well,  it can also help us solve our most serious problems, tackling climate change, democratizing education and medicine.

Either way, the irreversible process has started,  huge changes are coming to every aspect of our life. Let’s embrace it, be optimistic and proactive and let’s make it work!

If you want to explore the AI possibilities in your projects or just to hear more, please contact Marina, our Digital Development Lead, at marina@fyra.fi or +48664534105.

Digital Design

At Fyra, we pride ourselves on staying up-to-date with the latest technological innovations and applying them to our design process. We recognize the potential of generative AI to enhance our ideation phase, and we use various forms of 3D modeling to empower our designs in later stages.

3D & Digital Development

In our concept phase, we use BIM modeling, followed by iterative, detailed 3D modeling. Final 3D scenes are used to produce photorealistic visualizations or even full-scope digital twins of the upcoming premises.

Fyra’s take on digital twin is a hyper-realistic 360 tour that displays the upcoming design of the space, as well as necessary informational content. Having a digital twin of the premises offers the following benefits:

HR support. Detailed virtual tour across the office premises, simplifies and gamifies change management, as well as recruitment and onboarding of new employees. Enriched with video, audio, and presentational content, a digital twin allows users to explore the space at their own pace and schedule.

– User Engagement & Marketing. Detailed digital twin can be embedded on the company’s website or shown through a VR headset at a fair or company event, creating a point of attraction

– Cost Optimization. Within the hospitality sector, realistic 360 tour eliminates the need for a costly and time-consuming construction of a mock-up room, which is traditionally created prior to the hotel’s launch.

In conclusion, the benefits of a detailed virtual replica of the upcoming premises go beyond mere design decision validation. Digital twin is a versatile tool, that enhances communication and creates a bridge between realities and timelines.


At Fyra, we believe that designing 3D scenes doesn’t stop at replicating physical spaces. In anticipation of the Metaverse take-off, we have delved into the specifics of virtual worlds. Even though the metaverse is in its infancy, we believe that its spaces deserve to be thoughtful and visually stunning, just like any other human environment.

Our Fyra Metaverse VR lounge is a place for virtual meetings and interactive project presentations. It is designed both for our internal needs and communication with our clients. The Fyra VR lounge carries out the function of a project room, sustainability lab, news hub, and a platform representing Fyra’s brand and values.