The palatial Erottaja Neo-Renaissance building – a landmark essential to Helsinki’s architectural heritage – will be converted into office spaces and restaurants in a renovation beginning in autumn 2019.
Before the project, Trevian, a real estate investment and asset management company, put the marketing of the project out to tender. Interior Architects Fyra won the interior design bid. It was a cooperation project together with creative agency Dynamo & Son and PR agency Drum.
Fyra’s assignment was to portray how the Neo-Renaissance building from 1891 and the Art Nouveau space from 1905 can function as a modern working environment. That vision was then used in planning the advertisement material and site visits.
“The challenge was to avoid making the site look overtly grandiose so you don’t feel like you are about to move into a museum”, says Niina Sihto, Interior Architect and co-founder of Fyra.
Fyra designed a visual customer journey map in the premises. They chose the spaces that were to be renovated and through which you can walk and experience the interior. Fyra brought the space to life by creating a contrast to the opulent details and bold colours. Modern Finnish furniture and large carpets were used to soften, balance out and add a contemporary vibe to the premises.
Fyra provided also the designs of the 3D images for the advertisement video. In the video, behind each door and in the courtyard, everything is Fyra’s handiwork.
Photographer: Riikka Kantinkoski
3D models: Zoan